Outsourcing marketing, frees up your time to support the internal needs of the business. Outsourcing also allows you to leverage MDF / PMDF investments, for demand gen programs that can be reimbursed from your business partners.
Become their partner, over communicate and educate sales & management, every step of the way. Appropriately set the expectations of campaign deliverables, ensure they are part of the process, and clearly define what is to be considered as a joint success.
With Covid restrictions, virtual only events - as creative as they may be - are overloading the market. And there is more to marketing than events. Analysis shows that the same people attend your events. You are investing in to the same audience, repeatedly.